Unilever Mobile App Lets You Record & Share Your Night Out [VIDEO]

Following the logic that the best nights out are the ones you don’t remember, Unilever’s Lynx brand has introduced an app that lets you and your friends record the highlights of your night and then share it the next day.

Called the Lynx Stream, the app — available for iPhones [iTunes link] and Android-based phones, behaves much like group texting. The difference is it also lets you and your friends record photos, videos, checkins, tweets and status updates from the night on thelynxstream.com. As the video above notes, you can view the stream the next day, edit out objectionable stuff and share it on various social media platforms.

Though the app, developed by Razorfish in New York, is intended for the U.K. market, it will likely be rebranded for the U.S. market’s Axe brand at some point. The idea is to allow the brand to become part of the target consumer’s lifestyle.

What do you think? Would you use an app like this? Let us know in the comments.