Joan Rivers’s Head Pitches Svedka Vodka [VIDEO]

TMI with Joan Rivers from Joan Rivers

Joan Rivers, last seen as a shock punchline in Go Daddy’s Super Bowl ad, is now making a cameo in a Funny Or Die video for Svedka vodka.

Or, more accurately, Rivers’s head is making a cameo. The premise of the video/ad hews to Svedka’s long-running, head-scratching campaign motif that it’s the year 2033 and Svedka is the number one vodka brand. While a previous Funny Or Die video for Svedka imagined what reality shows would look like 22 years from now, this one takes on TMZ (featured here as TMI).

Apparently, “semi-living legend” Rivers will still be around at that time but preserved as a head in a jar like Richard Nixon in Futurama. As the Harvey Levin stand-in banters with his TMI reporters, a flashback shows Rivers losing it with the press.

Is this the future of advertising? Or is it just an advertising campaign’s view of the future? Maybe it’s best to contemplate this sort of thing after a few shots of vodka.